Gilson Graphics
When It All Works Together... Redefining Fulfillment & Distribution
Inventory Management
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Mindwire Technology
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Gilson and Dawn Foods transform Inventory Management
  • On-line ordering and tracking of marketing materials
  • Instant access to inventory levels and order status
  • Development of customized POP materials with the click of a mouse
Dawn Food Products is the world's largest independently owned bakery product supplier, serving more than 40,000 customers across North America, Central America and Europe. Dawn provides over 4,000 individual products - ranging from raw ingredients to packaged baked goods - to such customers as McDonald's, Mrs. Fields, Panera, Starbucks and Wal-Mart.
Dawn Food Products, Inc
Dawn Food Products, Inc.
Print Dawn also supplies signs and support materials to many of its customers. For years, the company managed this process internally: materials were printed in various locations around the country, then shipped to Dawn warehouses. Dawn employees assembled, kitted and shipped materials to customers whenever a phone call or fax request was made.
Fulfillment Inventory was tracked manually - a method that became extremely cumbersome as the size and complexity of Dawn's operation increased. When the staffer managing this department retired - taking all her knowledge and experience with her - Gilson stepped in.
Mindwire We assumed responsibility for printing and warehousing all materials. Then we used MindWire technology to create an electronic inventory tracker. Authorized Dawn employees can now get a real-time, 24/7/365 snapshot of exactly what's in inventory, simply with a few keystrokes.

MindWire also enabled us to build a web portal allowing Dawn customers to order materials online. (We devised security features that restrict information access and ordering capabilities based on Dawn criteria.) Dawn headquarters is instantly notified when an order is entered, so they can monitor customer usage.

Today, Dawn has more control of its inventory than ever before - even though it's warehoused 100 miles away from its Jackson, Michigan headquarters.
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