Gilson Graphics
When It All Works Together... Redefining Fulfillment & Distribution
Inventory Management
Central Point of Contact
Ease Timeline Pressures
What Makes It Work...
What Connects Them Together...
Mindwire Technology
Dalime Online Proofing
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Gilson helped Meijer ease timeline pressures
  • Increased turnaround time from 5 days to 1.5 days
  • Reduced order entry/shipping errors from 19% to 1%
  • Lowered distribution costs by 30% ($500,000 annual savings)
Meijer, Inc. owns and operates more than 175 retail supercenters and 160 gas/convenience stations throughout the Midwest. Itís one of the nationís largest privately held companies, with annual sales topping $13 billion. Creating, distributing and managing point-of-sale materials for an operation of this magnitude is a daunting task. Or at least, it was Ė until Gilson showed Meijer how we could ease (and speed) the process by managing all the various program elements involved.
Design  We work closely with Meijerís internal communications department to design signage and other materials for stores.
Print  We print the majority of Meijer's kit materials, and we procure any elements we don't. Online proofing provides a time-efficient means of ensuring accuracy; our pre-press controls maximize brand and color consistency.
Fulfillment  We fulfill orders by kitting and packing all program elements, and distributing kits directly to all stores monthly. We also inventory individual kit elements for replacement purposes. This is faster and more efficient than the previous method, which shipped kits to Meijer Distribution Centers for truck delivery to stores.
Mindwire Department managers used to order materials using bar-code wands and paper binders - a costly and mistake-prone process. MindWire Technology now enables managers to order via the Internet, utilizing real-time information and imagery. This provides online reporting and program tracking capabilities, and virtually eliminates errors and returns.
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